HOSPITALITY MARKETING:PRINCIPLES AND PRACTICES
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HOSPITALITY MARKETING:PRINCIPLES AND PRACTICES,4TH EDITION

SKU: 9781032030265

₹6,842.82

Elevate your expertise with the latest in hospitality marketing. This 4th edition textbook covers essential principles and practices, offering deep dives into social media marketing, AI integration, and enhancing customer experiences. Explore sustainable and relationship marketing strategies, updated with real-world examples and international case studies, including valuable insights from Asian destinations. It’s an indispensable resource for hospitality students and professionals in India seeking to master modern marketing techniques and gain a competitive edge in the dynamic industry.

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