Handbook of Media Management and Economics (Media Management and Economics Series)
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Handbook of Media Management and Economics (Media Management and Economics Series)

SKU: 9781138729315

₹10,028.82

Master media management and economics in India’s dynamic digital landscape. This authoritative handbook, a Robert Picard Book Award winner, is the essential reference for understanding the media industry’s evolving economic models. Explore core theories, key issues, analytical tools, and future research directions. Crucially updated for the rise of mobile, social media, globalization, and big data, it equips you with vital insights. A must-read for students, educators, policy makers, and media professionals seeking to navigate and lead in communication management.

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