Availability: In Stock
Global Marketing: Contemporary Theory, Practice, and Cases
SKU: 9781138807884
₹8,850.00
Master the complexities of global marketing and lead in today’s interconnected business world. This comprehensive guide equips you with contemporary theory, practical strategies, and real-world case studies for international marketing success. Dive deep into emerging markets, leverage digital and social media, and understand the vital role of sustainability in modern business strategy. Essential for Indian students and professionals aiming to excel in international business, manage SMEs or MNCs, and navigate competitive landscapes. Gain the knowledge and confidence to drive growth and innovation in global markets.
5 in stock
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