Gidget: Origins of a Teen Girl Transmedia Franchise (Cinema and Youth Cultures)
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Gidget: Origins of a Teen Girl Transmedia Franchise (Cinema and Youth Cultures)

SKU: 9780367636937

₹2,358.82

Explore the origins of Gidget, a pioneering teen girl transmedia franchise, with this essential academic read. Delve into the expansive Gidget universe—from late 1950s films to 1980s merchandise—and uncover its groundbreaking influence on teen girlhood and transmedia storytelling. This book dissects Gidget’s historical context, including surf culture and Hollywood’s embrace of youth audiences, placing it alongside key cultural touchstones. It’s a vital resource for students and researchers in film studies, feminist media studies, and youth culture interested in the evolution of media franchises and teen identity.

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