Gender Commodity: Marketing Feminist Identities and the Promise of Security
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Gender Commodity: Marketing Feminist Identities and the Promise of Security

SKU: 9781501388026

₹10,030.00

Explore how ‘gender has become a commodity,’ shaping feminist identities in today’s insecure world. This incisive interdisciplinary study critically examines the marketing of gender as a powerful symbol, delving into its complex interplay with culture, economy, and the illusory promise of security. It bridges literary studies with media, offering vital insights into global gender policy and cultural narratives. Essential for scholars, students of gender studies, cultural studies, and anyone analysing contemporary identity politics, this book critiques market-driven feminism while envisioning transformative alternatives.

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