Frenemies: How Social Media Polarizes America
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Frenemies: How Social Media Polarizes America

SKU: 9781108459952

Original price was: ₹2,975.06.Current price is: ₹2,380.05.

Decode the roots of social media polarization and escalating public animosity. This insightful analysis delves into how online communication platforms, like Facebook, psychologically shape attitudes, introducing the END Framework. Understand how personalized content, political identity awareness, and group biases contribute to partisan divides. Essential for students of political science, communication, and anyone seeking to navigate the complexities of digital public opinion in our increasingly connected world.

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