Franchising: An International Perspective
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Franchising: An International Perspective

SKU: 9780415284196

₹7,314.82

Unlock success with essential international franchising insights. This comprehensive collection features seminal articles and classic texts, providing deep dives into global franchise models, strategic planning, and operational best practices. It’s an invaluable resource for Indian entrepreneurs, business owners, and management students aiming to leverage proven international frameworks for expansion and achieve competitive advantage in India’s dynamic business landscape. Gain a foundational understanding crucial for navigating the complexities of global business today.

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