Fox Populism: Branding Conservatism as Working Class (Communication
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Fox Populism: Branding Conservatism as Working Class (Communication, Society and Politics)

SKU: 9781108721783

₹3,068.00

Uncover the secrets of political media branding with this insightful analysis of conservative populism. This compelling study dives deep into how a leading news channel crafts its image, harnessing the power of style and counter-elite messaging. Discover the fusion of populist politics and tabloid journalism, examining how political demands are framed as universally popular, particularly during economic crises. Essential reading for students of media, politics, and communication, as well as anyone keen to understand the strategies behind modern political discourse and its appeal to the working class.

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