Focus Groups for the Social Science Researcher (Methods for Social Inquiry)
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Focus Groups for the Social Science Researcher (Methods for Social Inquiry)

SKU: 9781316638798

₹9,438.82

Master the art of conducting insightful focus groups for your social science research in India with this essential guide. Jennifer Cyr provides step-by-step strategies to demystify qualitative data collection, whether focus groups are your primary method or complement quantitative approaches. Discover how to effectively manage challenges and harness the unique social, organic, and multi-level data generation capabilities. This book is an invaluable resource for Indian students and early-career researchers aiming to enhance their qualitative inquiry and achieve robust academic findings. It’s a must-have for anyone in sociology, psychology, and market research.

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