Film Marketing: (Second Edition)
Availability: In Stock

Film Marketing: (Second Edition)

SKU: 9781138013360

₹6,252.82

Master the art of movie promotion with this essential guide to film marketing. Explore the vital role of promotion in the unpredictable film industry, covering both socio-cultural and business strategies. This updated edition dives deep into marketing approaches for diverse audiences, offering a global perspective with expanded coverage of non-Western markets. Crucial insights into social media, digital promotion, transmedia, and crowdfunding are included. Perfect for film and marketing students, and professionals aiming to excel in cinema promotion, this book provides the practical knowledge needed to succeed in today’s dynamic entertainment landscape.

5 in stock

Category: Tag:

Related products