Availability: In Stock
Event Sponsorship
SKU: 9780415533874
₹20,650.00
Master the art of event sponsorship with this essential guide for event management professionals and students. Gain a holistic understanding of how to effectively secure, manage, and maximize the benefits of sponsorship for any event. This book delves into the history, marketing applications, ROI measurement, and innovative digital strategies, including social media and e-marketing. Featuring insights from both sponsor and sponsee perspectives, alongside practical case studies, it equips you with the knowledge to drive event success and explore diverse funding sources. An indispensable resource for elevating your event planning and execution in India.
5 in stock