Ethics in Marketing: International cases and perspectives
-12%
Availability: In Stock

Ethics in Marketing: International cases and perspectives

SKU: 9781138648098

Original price was: ₹6,324.20.Current price is: ₹6,324.20.

Mastering marketing ethics in India demands a global perspective. This indispensable guide presents 20 international case studies, offering crucial insights into ethical dilemmas faced by businesses worldwide, including significant examples from Indian companies. Explore real-world challenges in CSR, sustainability, and marketing strategy with renowned corporations like Coca-Cola and Zara. Essential for students and professionals in India, this book sharpens your understanding of business ethics and responsible marketing practices in a diverse global marketplace.

1 in stock

Category: Tag:

Related products