ESSENTIALS OF BUSINESS RESEARCH METHODS
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ESSENTIALS OF BUSINESS RESEARCH METHODS, 4TH EDITION

SKU: 9780367196189

₹12,980.00

Master essential business research methods with this comprehensive guide, crucial for India’s MBA and PGDM students. Navigate big data and analytics to make smarter business decisions. This practical text demystifies qualitative and quantitative analysis, offering a hands-on approach for managers and aspiring researchers. Learn effective information gathering, tackle ethical considerations, and apply real-world case studies to enhance your research skills for success in today’s dynamic Indian business environment.

5 in stock

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