Disruptive Innovation in Chinese and Indian Businesses: The Strategic Implications for Local Entrepreneurs and Global Incumbents (Routledge Contemporary China Series)
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Disruptive Innovation in Chinese and Indian Businesses: The Strategic Implications for Local Entrepreneurs and Global Incumbents (Routledge Contemporary China Series)

SKU: 9780415680813

Original price was: ₹17,857.50.Current price is: ₹14,286.00.

Uncover the power of disruptive innovation transforming Chinese and Indian businesses. This essential guide explores how emerging economies are reshaping global competition, offering strategic insights for local entrepreneurs and international incumbents. Delve into the unique opportunities and challenges at the ‘bottom of the pyramid’ in India and China, supported by detailed case studies and comparative analysis. Essential reading for Indian business leaders, entrepreneurs, and scholars keen to navigate international business and the evolving Asian market.

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