Devising Consumption: Cultural Economics of Insurance
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Devising Consumption: Cultural Economics of Insurance, Credit and Spending

SKU: 9780415694391

₹17,700.00

Discover the cultural economics behind modern spending and consumption. This essential read explores how financial services, including credit and insurance, empower consumers through innovative marketing devices that captivate buyers. Ideal for students and professionals in India studying economics, sociology, and marketing, it offers a fresh perspective on how consumer markets are orchestrated. Gain deep insights into the vital interplay of commerce, culture, and finance that drives everyday spending and shapes consumer behaviour.

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