Demystifying Buiness Celebrity
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Demystifying Buiness Celebrity

SKU: 9780415327824

₹3,892.82

Uncover the forces shaping modern business influence. This insightful book demystifies the phenomenon of business celebrity, exploring how figures like Bill Gates and Richard Branson gain iconic status. It argues that these influential entrepreneurs and CEOs are media constructs, whose narratives symbolize broader business dynamics and leadership challenges. Essential reading for ambitious Indian business professionals, management students, and anyone keen to understand the constructed nature of business fame and its impact on leadership perception.

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