Customer Value Creation Behavior
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Customer Value Creation Behavior

SKU: 9781138021020

Original price was: ₹18,452.75.Current price is: ₹14,762.20.

Master the art of customer value creation and transform your business strategy. This compelling read delves into the vital role customers play in co-creating value, moving beyond traditional passive consumption models. Gain essential consumer insights and learn actionable strategies for enhanced customer engagement. It’s a must-read for marketing professionals, business students, and leaders seeking to understand customer behavior and drive competitive advantage through modern marketing principles. Elevate your approach to value co-creation for sustainable business success in India and beyond.

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