Culture and Public Relations: Links and Implications

Master the vital links between culture and public relations with this seminal work from acclaimed Indian scholar Krishnamurthy Sriramesh. Essential for PR professionals and students in India, this book delves into how societal and organizational cultures shape global public relations practice. Explore crucial insights on the impact of culture on communication strategies, the evolving PR culture worldwide, and its influence on businesses. With international perspectives, it offers unparalleled cultural understanding for anyone navigating the complexities of PR and corporate communication in the Indian and global landscape. A fundamental resource for advanced study.