CRM: The Foundation of Contemporary Marketing Strategy
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CRM: The Foundation of Contemporary Marketing Strategy

SKU: 9780415896566

₹10,000.20

Master contemporary marketing strategy and gain a vital competitive edge with expert guidance on Customer Relationship Management. This comprehensive book delves into CRM’s strategic role across diverse business and consumer markets, highlighting the impact of new technologies. Learn how to cultivate a superior customer relationship environment to differentiate your organization in India’s competitive marketplace. An essential resource for marketing students and professionals, it offers practical application and a cohesive understanding of CRM’s foundation for success. Elevate your business approach and drive growth.

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