Corporate Political Behavior: Why Corporations Do What They Do In Politics
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Corporate Political Behavior: Why Corporations Do What They Do In Politics

SKU: 9780415737791

₹6,134.82

Unlock the secrets of corporate political behavior and understand why businesses navigate the political landscape. This insightful book delves into the drivers and enablers shaping corporate strategy, from commercial objectives to political capital. Author Robert Healy, with four decades of experience, offers a unique framework analyzing market, non-market, and internal environments. Essential for Indian business leaders, MBA students, and political science scholars, it provides actionable insights into building effective political positioning and corporate reputation. Learn how to master government relations and public affairs for success in today’s complex business world.

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