Contemporary Consumer Culture Theory
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Contemporary Consumer Culture Theory

SKU: 9781138680562

₹18,880.00

Explore the forefront of consumer culture theory with original essays from global experts. This pivotal work deconstructs disciplinary boundaries, offering fresh insights into consumer behaviour, branding, and market dynamics. Delve into re-evaluations of core concepts like identity and communal agency, examining familial and cultural influences. Essential for academics, researchers, and marketing professionals in India, this volume provides a comprehensive assessment of the field and its evolving scholarly directions, perfect for understanding complex consumption patterns.

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