Contemplating Corporate Marketing
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Contemplating Corporate Marketing, Identity and Communication

SKU: 9780415577434

₹17,700.00

Elevate your understanding of modern business strategy with critical insights into corporate marketing, identity, and communication. This seminal collection, drawn from leading scholarly discourse, examines advancements in brand identity and communication strategy. Discover new paradigms in corporate marketing, explore future research avenues, and gain a sophisticated theoretical framework for unified branding. Essential reading for marketing professionals, branding experts, and academic researchers in India seeking cutting-edge global insights to shape impactful corporate narratives.

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