Contemporary International Business in the Asia-Pacific Region
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Contemporary International Business in the Asia-Pacific Region

SKU: 9781108620680

₹10,972.82

Master international business in the dynamic Asia-Pacific. This crucial text unlocks ‘doing business in Asia’, exploring vital regional economies, trade dynamics, cultural nuances, and effective cross-cultural management. Gain essential knowledge on business planning, strategy, and research critical for global success. An indispensable resource for Indian business and management students, as well as professionals aiming to navigate and thrive in one of the world’s fastest-growing markets. Understand the opportunities and challenges shaping contemporary international business in the region.

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