Consumers in Context: The BPM Research Program (Routledge Revivals)
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Consumers in Context: The BPM Research Program (Routledge Revivals)

SKU: 9781138962958

Original price was: ₹6,189.41.Current price is: ₹4,951.53.

Explore groundbreaking insights into consumer behaviour with the Behavioural Perspective Model (BPM). Gordon Foxall’s influential research challenges traditional theories by grounding consumer choice in behavioural psychology, offering a unique behaviour-based model. This seminal work delves into economic consumption, providing a fresh perspective on purchasing decisions. Essential for students and researchers in consumer research and marketing across India, this book is a must-have for understanding the modern consumer landscape. Deepen your knowledge of economic behaviour.

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