Consumers in Context: The BPM Research Program (Routledge Revivals)
Availability: In Stock

Consumers in Context: The BPM Research Program (Routledge Revivals)

SKU: 9781138962958

₹6,134.82

Explore groundbreaking insights into consumer behaviour with the Behavioural Perspective Model (BPM). Gordon Foxall’s influential research challenges traditional theories by grounding consumer choice in behavioural psychology, offering a unique behaviour-based model. This seminal work delves into economic consumption, providing a fresh perspective on purchasing decisions. Essential for students and researchers in consumer research and marketing across India, this book is a must-have for understanding the modern consumer landscape. Deepen your knowledge of economic behaviour.

5 in stock

Category: Tag:

Related products