Consumer Social Values (Marketing and Consumer Psychology Series)
Availability: In Stock

Consumer Social Values (Marketing and Consumer Psychology Series)

SKU: 9781138240438

₹5,544.82

Unlock the complexities of the Indian consumer with this essential guide to consumer social values. Delve into how diverse societal values shape consumer behaviour and impact marketing strategies in the global marketplace. Gain critical insights into consumer psychology and leverage them for effective decision-making. This book is a must-read for marketing professionals, researchers, and students eager to understand and navigate the dynamic Indian marketplace, enhancing their approach to consumer behaviour and brand engagement.

5 in stock

Category: Tag:

Related products