Competition's New Clothes: 20 Short Cases on Rivalry Between Firms
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Competition’s New Clothes: 20 Short Cases on Rivalry Between Firms

SKU: 9781108461917

₹2,712.82

Unravel the complexities of modern business competition with 20 compelling real-world cases on firm rivalry. Explore diverse industries from wine to video games as this insightful book dissects how globalization and innovation shape market dynamics. Divided into key sections covering competition and variety, and competition through innovation, these narratives offer fresh economic insights into intense market battles. Essential reading for Indian business professionals, executives, and students of microeconomics, business economics, and industrial organization seeking to master competitive strategy.

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