Communication
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Communication, Public Discourse, and Road Safety Campaigns: Persuading People to Be Safer: 20 (Routledge Studies in Rhetoric and Communication)

SKU: 9780415806695

₹18,880.00

Unlock the secrets to creating impactful road safety campaigns and fostering safer behaviour. This insightful study delves into the power of public discourse and persuasive communication strategies. Discover how effective messaging can influence public perception and reduce road accidents. Essential reading for communication professionals, public health advocates, policymakers, and academics seeking to drive real change on our roads. Gain a deeper understanding of the rhetorical techniques that persuade people to embrace safer practices and contribute to a culture of road safety in India.

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