Communication Research Methodology: A Strategic Approach to Applied Research
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Communication Research Methodology: A Strategic Approach to Applied Research

SKU: 9780415507448

₹8,494.82

Master effective communication research with a strategic, applied approach. This guide demystifies methodology, leading you from initial concepts through design and analysis. Learn to ask the right questions and interpret findings, empowering you to critically evaluate academic and media content. Explore social science methods as a learnable language, reinforced by a practical campaign example showing how diverse techniques build upon each other. Essential for students and aspiring researchers in communication, journalism, and media studies, it equips you with vital research skills for academic success and understanding complex data.

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