Commercial Nationalism and Tourism: Selling the National Story: 77 (Aspects of Tourism)
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Commercial Nationalism and Tourism: Selling the National Story: 77 (Aspects of Tourism)

SKU: 9781845415884

Original price was: ₹4,124.10.Current price is: ₹4,124.00.

Uncover how nations craft and market their stories in the global tourism landscape. This insightful exploration delves into commercial nationalism, revealing how national narratives are strategically woven to attract visitors and shape perceptions. Leanne White critically examines the creation of key archival imagery and the appropriation of marketing strategies that influence national identity. Essential reading for tourism professionals, cultural studies students, and researchers in India keen to understand the dynamics of selling the national story and promoting heritage.

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