Availability: In Stock
Commercial Advertising (Routledge Library Editions: Advertising)
SKU: 9780415817950
Original price was: ₹17,262.25.₹13,809.80Current price is: ₹13,809.80.
Unlock timeless commercial advertising principles that drive business growth. Originally presented at the London School of Economics, this seminal text by Thomas Russell offers practical insights and real-world examples of effective advertising strategies. Explore how advertising evolved to become indispensable for large-scale commerce, overcoming early prejudices. Essential reading for Indian marketing professionals, business owners, and students keen to master foundational advertising concepts and enhance their outreach for sustained success.
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