Classical Rhetoric and Modern Public Relations: An Isocratean Model
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Classical Rhetoric and Modern Public Relations: An Isocratean Model

SKU: 9780415626002

₹17,700.00

Elevate your understanding of Public Relations in India with this insightful exploration of classical rhetoric. Uncover the strategic power of Isocrates, revered as “the master of all rhetoricians,” and its deep relevance to modern PR theory and practice. Essential for communication students and professionals across India, this book illuminates ethical frameworks, persuasive techniques, and strategic planning. Gain a foundational perspective on PR’s origins and its application in new media, vital for success in India’s evolving communication industry.

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