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Church, Market, and Media: A Discursive Approach to Institutional Religious Change

SKU: 9781350098398

₹4,010.82

Understand the evolution of faith in the modern age. This crucial book examines institutional religious change through a unique discursive approach, analyzing how market dynamics and media profoundly impact religious institutions. Dr. Marcus Moberg unveils a new model for religious life, tracing the integration of marketing language and concepts into Christian discourse via rigorous discourse analysis. Essential for Indian students and scholars in sociology of religion, cultural studies, and theological fields. Gain critical insights into the forces reshaping contemporary religious landscapes and explore new theoretical pathways for understanding institutional transformations. A must-read for those tracking global religious trends.

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