Branding Post-Communist Nations: Marketizing National Identities in the "New" Europe
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Branding Post-Communist Nations: Marketizing National Identities in the “New” Europe

SKU: 9780415882750

₹17,700.00

Unlock strategies in nation branding with this critical study on marketizing national identities in post-communist Europe. Explore comprehensive analyses of rebranding initiatives and their profound cultural and political implications across the “New” Europe. An essential resource for Indian marketing professionals, international business students, and political science scholars keen to understand global identity marketization and the evolution of national brands in transitional societies. Gain unparalleled insights into contemporary global branding practices.

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