Brand Vandals: Reputation Wreckers and How to Build Better Defences
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Brand Vandals: Reputation Wreckers and How to Build Better Defences

SKU: 9781472905208

₹1,532.82

Master modern brand reputation defence in the digital age. This essential guide explores how ‘brand vandals’ leverage social media to inflict serious reputational damage, forcing organisations into critical dialogue. Learn proactive strategies to engage audiences, counter online criticism, and rebuild corporate reputation effectively. An indispensable resource for Indian business leaders, PR professionals, and marketing teams navigating the 24/7 conversation shaping your organisation’s image and trust in today’s competitive market.

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