BIG DATA FOR MANAGERS : CREATING VALUE
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BIG DATA FOR MANAGERS : CREATING VALUE, 1ST EDITION

SKU: 9781138593084

₹5,898.82

Unlock the power of Big Data for your business in India’s dynamic digital landscape. This practical guide offers managers a non-technical approach to understanding and leveraging massive datasets for tangible business value. Learn to extract crucial insights from structured and unstructured data, transforming raw information into informed decisions that boost customer engagement, drive innovation, and optimize operations. Featuring global case studies and hands-on challenges, it’s essential for Indian business leaders and professionals aiming to master data analytics and gain a competitive edge.

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