Becoming a Consumer Psychologists
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Becoming a Consumer Psychologists

SKU: 9781138480858

₹3,302.82

Embark on your journey to a successful career in consumer psychology with this essential guide. Discover the academic paths, including securing a Psychology PhD, and explore diverse non-academic roles in marketing and public policy. This book offers practical advice on course selection and career progression, drawing from the authors’ extensive experience and insights from 23 leading industry experts. Perfect for aspiring consumer psychologists, marketing students, and mentors across India seeking to understand consumer behavior and build fulfilling careers in this dynamic field.

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