Basics Marketing 03: Marketing Management
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Basics Marketing 03: Marketing Management

SKU: 9782940411511

₹2,948.82

Master the critical business of marketing with this essential guide to marketing management. Go beyond simply creating marketing programmes to lead effectively across economics, finance, personnel management, and long-term brand strategy. This book bridges the crucial divide, equipping you with holistic business acumen for marketing success. An indispensable resource for marketing students, MBA candidates, and business professionals in India seeking to elevate their strategic thinking and leadership skills.

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