Asian Popular Culture: The Global (Dis )Continuity
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Asian Popular Culture: The Global (Dis )Continuity

SKU: 9780415557160

₹17,110.00

Explore the dynamic global spread of Asian popular culture. This essential book delves into how Asian films, music, internet trends, and cultural icons navigate globalization, interacting with Western influences and fostering unique local adaptations. Questioning whether global cultural flows enhance or threaten regional distinctiveness, it offers a critical analysis of media trends and cultural exchange. A must-read for students and enthusiasts keen on understanding the complex relationship between global culture and local identity in contemporary Asia, relevant to India’s own cultural landscape.

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