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APPLIED MASS COMMUNICATION THEORY

SKU: 9780367630362

Original price was: ₹5,532.61.Current price is: ₹5,532.61.

Unlock the power of applied mass communication theory and excel in today’s dynamic media landscape. This essential textbook expertly guides Indian students and professionals through major communication theories and research methods, bridging academic knowledge with practical careers in public relations, advertising, and digital media. Gain clarity with definitions, real-world examples, and visual models, making it ideal for both introductory and capstone courses in media studies and professional skill development.

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