APPLIED MASS COMMUNICATION THEORY
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APPLIED MASS COMMUNICATION THEORY

SKU: 9780367630362

₹7,314.82

Unlock the power of applied mass communication theory and excel in today’s dynamic media landscape. This essential textbook expertly guides Indian students and professionals through major communication theories and research methods, bridging academic knowledge with practical careers in public relations, advertising, and digital media. Gain clarity with definitions, real-world examples, and visual models, making it ideal for both introductory and capstone courses in media studies and professional skill development.

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