Anti-Consumption: Exploring the Opposition to Consumer Culture (Routledge Studies in Critical Marketing)
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Anti-Consumption: Exploring the Opposition to Consumer Culture (Routledge Studies in Critical Marketing)

SKU: 9780367420758

₹17,110.00

Dive into the world of anti-consumption and understand the opposition to consumer culture. This essential volume features leading scholars exploring diverse motivations behind resisting excessive consumerism, from ethical buying to conscious living. Gain profound insights into critical marketing strategies and the societal impact of anti-consumerist movements. Highly relevant for understanding evolving consumer behavior trends in India, it’s a must-read for academics, marketing professionals, and conscious consumers shaping a more sustainable future. Uncover the deeper implications of rejecting mainstream consumerism.

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