An Analysis of Theodore Levitt’s: Marketing Myopia

Master sustainable business growth by dissecting Theodore Levitt’s seminal “Marketing Myopia” insight. This essential analysis reveals how defining your core business, beyond mere products, is the key to navigating industry shifts and avoiding decline. Discover powerful problem-solving strategies, illustrated with classic examples like the railroads, that remain crucial for success today. An indispensable read for Indian MBA students, marketing professionals, and entrepreneurs seeking to build resilient, future-proof strategies and drive lasting business success in a dynamic market. Enhance your strategic thinking with these timeless principles.