Amazon: Understanding a Global Communication Giant (Global Media Giants)
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Amazon: Understanding a Global Communication Giant (Global Media Giants)

SKU: 9780367559090

Original price was: ₹2,022.66.Current price is: ₹1,618.13.

Uncover the intricate power of Amazon, a true global communication giant. This incisive analysis, employing a political economy of media framework, dissects Amazon’s profound influence on the digital economy and global media landscape. Explore how this e-commerce behemoth shapes communication, technology, and society worldwide. Essential reading for media studies students, business strategists, and anyone keen to understand the forces driving India’s digital transformation and the future of global commerce.

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