Alternative Market Research Methods: Market Sensing
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Alternative Market Research Methods: Market Sensing

SKU: 9781138843721

₹6,252.82

Elevate your market analysis with Alternative Market Research Methods: Market Sensing. Essential for Indian business leaders and marketing students, this book introduces innovative techniques like emotional scaling, consumer ethnography, and narrative storytelling to uncover profound consumer insights. Move beyond basic data; learn how market sensing anticipates future trends and informs robust marketing strategies. Achieve groundbreaking research design and make smarter strategic decisions for your business in India. This is your guide to original, insightful market exploration.

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