Airport Marketing
Availability: In Stock

Airport Marketing

SKU: 9780415529389

₹18,880.00

Navigate the complexities of Airport Marketing and management in today’s competitive aviation sector. This authoritative textbook provides a deep dive into evolving airport business models, from private sector dominance to the influence of low-cost carriers. Equip yourself with practical strategies for defining airport markets, crafting effective marketing plans, and optimizing the entire marketing mix. Featuring extensive real-world examples, it seamlessly blends marketing theory with airport practice. Essential reading for aspiring airport managers and air transport students in India seeking to excel in the dynamic travel industry.

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Description

  • Publisher : Routledge; 1st edition (11 July 2013)
  • Language : English
  • Hardcover : 225 pages
  • ISBN-10 : 9780415529389
  • ISBN-13 : 978-0415529389
  • Item Weight : 680 g
  • Dimensions : 19.05 x 1.4 x 24.77 cm
  • Country of Origin : India

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