Airport Marketing

Navigate the complexities of Airport Marketing and management in today’s competitive aviation sector. This authoritative textbook provides a deep dive into evolving airport business models, from private sector dominance to the influence of low-cost carriers. Equip yourself with practical strategies for defining airport markets, crafting effective marketing plans, and optimizing the entire marketing mix. Featuring extensive real-world examples, it seamlessly blends marketing theory with airport practice. Essential reading for aspiring airport managers and air transport students in India seeking to excel in the dynamic travel industry.