Advertising Menswear: Masculinity and Fashion in the British Media since 1945 (Dress and Fashion Research)
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Advertising Menswear: Masculinity and Fashion in the British Media since 1945 (Dress and Fashion Research)

SKU: 9781472533432

₹15,340.00

Uncover the fascinating journey of menswear advertising and evolving masculinity in British media since 1945. This pioneering study meticulously examines print, television, and cinema publicity, revealing how fashion promotion mirrored affluent post-war eras, youth cultures, and significant social transformations. Delve into consumer psychology, target audiences, and the representation of gender, race, and class. From classic suits to denim, understand how advertising defined men’s fashion and identity. An indispensable resource for fashion students, media studies scholars, and anyone passionate about cultural studies and advertising history in India.

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