Advertising in Mena Goes Digital
Availability: In Stock

Advertising in Mena Goes Digital

SKU: 9780367076504

₹17,110.00

Unlock the secrets of digital advertising evolution in the dynamic MENA region. This essential guide delves into how digital media and communication technologies are reshaping creative advertising solutions. Explore key case studies from global brands, understand the impact of cultural nuances like humor and religion, and analyze political advertising and digital activism. Essential for marketing professionals and advertising students, it offers deep insights into international digital marketing strategies and digital transformation in complex markets, providing valuable lessons for global brand communication.

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