Additional information
| Author | Vithala R. Rao |
|---|---|
| Publisher | |
| ISBN | 9781788110099 |
Original price was: ₹2,886.00.₹2,165.00Current price is: ₹2,165.00.
Unlock pricing mastery with this essential guide to pricing strategy and analytics. Delve into diverse strategies, from cost-plus to bundle and subscription pricing, enhanced by crucial analytics techniques. Gain insights into willingness to pay and behavioral pricing nuances, vital for competitive markets. This advanced introduction is a must-have for Indian business students, MBA candidates, and marketing professionals aiming to drive profitability and market success. Sharpen your skills in advanced pricing concepts and data-driven decision-making.
2 in stock
| Author | Vithala R. Rao |
|---|---|
| Publisher | |
| ISBN | 9781788110099 |